Culture Trends in America: The Illusion of Escalating Needs

Last Sunday I had an epiphany while attending services at my local church. This wasn't a moral or spiritual epiphany (although I've had some of those lately as well). No, this was an epiphany of a much more concrete sort. The lesson was dealing with cultural trends, which as you all know I have a great interest in. The minister was enumerating some features of our culture, among them was a concept that I found to be particularly insightful. It was titled the illusion of perpetually escalating needs. The gist is this: we always find something else to "need", and our consumer culture makes sure that its always there for the purchasing. And that's when I had my epiphany. I have fallen prey to this escalation of "needs" on at least a level. Raise your hand if you've upgraded your ipod, cell phone, or computer before you really needed to. How about your car, bicycle, or wardrobe? Can you see just how prevalent this concept is, and how deeply ingrained? Now, if you've read my previous post you know that I am a strong proponent of capitalism as a governmental model. It is however not without weakness, and this is perhaps one of them. The free market pushes companies to get the average individual to consume consume consume. And one of the most effective ways to achieve this is through the escalation of perceived needs. The tech world is positioned well for this strategy due to its rapid advancement and lowering cost. So now, in tech at least, we can have a new "must have" item every month. So the question is, have you fallen prey as I have to the escalating needs? Is this attitude wrecking your finances and stealing your enjoyment of life? I have made a list of three questions that you can ask yourself in order to escape from the escalator:

1. What really makes me happy? This is a crucial question. Many times we assume, without really thinking about it, that new gadgets will make us happy. If your like me though, a quick look around the house at all of yesterdays "must have" items tell a different story. It may even be helpful to make a list of things that make you happy. Most of the time, you'll find that they aren't the latest and greatest thing.
   
2. What's Wrong with what I have? Yesterday, I noted that my younger brother was still listening to a old discman that I had given him when I got my first ipod. I've since upgraded three times and probably spent at least five hundred dollars on the process. Sure, I can carry all eleven thousand songs in my pocket, but do I need to? When I listen to the Zepp, does it sound any different than on my old discman? I don't think so. Asking yourself this question, I have found, will save you loots of money.
   
3. Why do I want the "new thing"? if your answer has anything to do with a new commercial or because your friend owns one, you're probably falling prey to the "escalator". If you didn't need it until you realized it existed, you probably don't need it.
   

If you consistently ask these questions, it becomes much easier to jump off the escalator, free yourself of "stuff", and just get down to loving each day. That's where it's really at after all.

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Here is a simply fascinating series of articles dealing with the concept of digital culture. Many thanks to Artmaker for the link!